Why Credit Unions Need Live Chat Services in 2022

As the world becomes increasingly digital, credit unions face a significant challenge - finding the perfect balance between online access and human interaction. While people value the speed and convenience provided by digital channels, they still seek human interaction in various services.

According to CFI Group's Credit Union Satisfaction Index (CUSI) survey, 90% of credit union members now check their balance online or via their mobile app at least once a month. A 2021 survey by Deloitte found that one-third of consumers are using digital banking channels much more than they were pre-pandemic.

Live chat services can significantly improve member experience and provide personalized support and human experiences. In our digital-first world, live chat serves as the perfect solution to achieve this. Credit unions need to offer the convenience of self-serve solutions while providing exceptional support through human interaction.

Here are four top reasons why credit unions need to offer live chat services in 2022:

1. Improved Member Experience: Live chat enables credit unions to provide instant support and answers to member queries, improving their overall experience.

2. Gaining Member Insights: Live chat helps credit unions gain valuable insights into member behavior, preferences, and pain points, enabling them to refine their products and services.

3. Personalized Support: Live chat allows credit union representatives to offer personalized support, addressing individual member concerns and queries.

4. Enhanced Convenience: Live chat provides an additional channel for members to access information and resolve issues at a time that suits them best.

By offering live chat services, credit unions can cater to the evolving needs of their members while maintaining the human touch. With the right live chat software, credit unions can provide seamless support and enhance member experience, setting themselves apart from competitors.

Credit union 1 chat